The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
Green Looks Good
Brand: Milk Makeup is a vegan beauty brand that believes what you do in your makeup is just as important as what you're wearing.
Strategy: Milk is already a friend to the earth with their 100% vegan products, but we wanted to push it even further by creating a completely sustainable line of their color chalks. With these plant-based products, Milk is good for you and nature.
Product Design
The color chalk line was redesigned to a biodegradable packaging that contains a seed matching the color chalk it is paired with.
These shops would be placed in various cities, drawing consumers in with the option to take home a plant with their beauty purchase.
Pop-up Shop
Vending Machine
The vending machine allows consumers to trade their empty beauty packages for seed packets.
OOH